Marketing of Hospitals in the Modern Era and the Ethical Questions

Abstract

In olden days when the number of hospitals was few and far between there was no need to advertise the services available and market the hospital to create a brand value. As the hospital industry grew to corporate status and with higher investments needed to create the niche facilities there was the need to ensure adequate returns for the services given and also generate
reasonable profit for the money invested. In other words a healthy balance sheet and bottom-line had to be ensured.